Lolita is a Japanese fashion movement that started in the 1980s. It is primarily inspired by Victorian and Rococo fashion, though it can take inspiration from various periods that valued cuteness and innocence.
Most styles leave room toexparament, but lolita has a very specific set of guidelines and rules, which dictates what is, and is not lolita. While these 'guidelines' may seem a little restricting, they are absolutely necessary for achieving the right look.
The term 'lolita' may seem a little disturbing for those who have heard of Vladimir Nabokov's novel with the same name. For many in the western world, The novel changed the meaning of the "lolita". However, it is thought that the name 'lolita' for this fashion is due to a distortion of meaning while the Japanese were word-borrowing from English. In the case of the fashion, the name refers to the child-like nature, innocence, and cuteness of the style. And most Lolitas in Japan are not aware of the novel. This fashion has absolutely nothing to do with being seductive, or sexy. So if that's what you're looking for, this probably isn't the style for you.
For more info read- ♥Lolita: Rules & Why we need them♥